This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
AI Is Becoming Normalized. That's a Problem. (402)
Nov 17, 2023
AI content flourishing with new actors' agreement and Meta's guide for political ads. YouTube using AI-sniffer tools for ad blockers. Raves about SNAP's CEO and Mark Ritson's call-to-arms. OpenAI's custom GPTs and GPT store. Exciting new technology release and its potential implications. YouTube's expansion of technology to detect ad blockers and revenue opportunities.
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Quick takeaways
- The use of AI in the entertainment industry, as highlighted by the new actors' agreement, will lead to job changes and new roles.
- The unauthorized use of celebrities' likenesses in AI-generated deep fakes is a growing concern, calling for platforms like YouTube to take more responsibility.
Deep dives
The actor strike concludes with new contract agreement
The Hollywood actor strike has officially concluded with the announcement of a new contract agreement. The deal includes higher wages, streaming bonuses, and protections for artificial intelligence use in the industry. However, some critics still question the impact of the agreement, suggesting that the union did not gain significant concessions from the producers. The use of AI in films and TV shows is expected to increase, potentially leading to job changes and new roles in the industry.
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