This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI Is Becoming Normalized. That's a Problem. (402)

Nov 17, 2023

AI content flourishing with new actors' agreement and Meta's guide for political ads. YouTube using AI-sniffer tools for ad blockers. Raves about SNAP's CEO and Mark Ritson's call-to-arms. OpenAI's custom GPTs and GPT store. Exciting new technology release and its potential implications. YouTube's expansion of technology to detect ad blockers and revenue opportunities.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Scheduling, Wi-Fi, Hilton Sponsorship, and Football Game Discussions

01:54 • 2min

An Impressive Performance and Playoffs Speculation

03:34 • 2min

Adam Sandler Movies

05:18 • 21min

Implications of Using AI to Create Digital Replicas and Sponsor Messages

26:17 • 5min

OpenAI Announces Custom GPTs and GPT Store

31:10 • 2min

The Exciting Release of New Technology

33:22 • 13min

YouTube's Expansion of Technology to Detect Ad Blockers

46:35 • 20min

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.