This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI Is Becoming Normalized. That's a Problem. (402)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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YouTube's Expansion of Technology to Detect Ad Blockers

This chapter discusses how YouTube is using AI technology to detect ad blockers and show ads to users, despite their use of ad blockers. It explores the potential revenue opportunities for platforms and the option for users to pay for a premium version to avoid ads. The speakers also mention that this trend will soon be implemented on other platforms as well.

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