Creating Confidence with Heather Monahan Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics
Oct 7, 2025
Join Jamie Kern Lima, founder of IT Cosmetics, who turned rejection into a billion-dollar success story. She shares her journey from her living room to becoming the first female CEO of L'Oréal. Jamie discusses the importance of trusting your intuition over critics and how setbacks can lead to greater success. Learn about her unique ‘microphone’ tool to protect your energy and the visualization technique that helped her ace a pivotal QVC pitch. This inspiring conversation emphasizes believing in yourself even when the world says no.
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From Honeymoon Idea To Living-Room Startup
- Jamie and her husband wrote the IT Cosmetics business plan on their honeymoon and launched from their living room with almost no money.
- They spent years scrappy-building product and facing repeated retail rejections before breaking through with QVC.
Reveal The Mess To Inspire Others
- Sharing the full, unvarnished story prevents others from comparing themselves to highlight reels.
- Jamie wrote Believe It to surface the messy struggles so readers can root for themselves again.
Trusting Your Gut Beats Expert Consensus
- Jamie realized that trusting her gut rather than external experts kept her authentic and persistent.
- She credits learning to hear her inner knowing as a key factor that sustained her through years of rejection.
