Jamie Kern Lima

Founder of IT Cosmetics who built the brand from her living room and sold it to L'Oréal; author and speaker who discusses entrepreneurship, overcoming rejection, and believing in yourself.

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Oct 7, 2025 • 58min

Confidence Classic: Believe In Yourself When Everyone Else Says No with Jamie Kern Lim, Founder of IT Cosmetics

Join Jamie Kern Lima, founder of IT Cosmetics, who turned rejection into a billion-dollar success story. She shares her journey from her living room to becoming the first female CEO of L'Oréal. Jamie discusses the importance of trusting your intuition over critics and how setbacks can lead to greater success. Learn about her unique ‘microphone’ tool to protect your energy and the visualization technique that helped her ace a pivotal QVC pitch. This inspiring conversation emphasizes believing in yourself even when the world says no.

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