Digital Social Hour

Ari Jacob: TikTok’s First Millionaires: Ari Jacob’s Inside Story | DSH #1470

Jul 30, 2025
Ari Jacob, an entrepreneur known for representing TikTok's first millionaires, shares her remarkable journey from managing influencers like Charli D’Amelio to facing controversies over a critical New York Times article. She reveals the challenges of building a digital empire, navigating misinformation, and the complexities of defamation in the social media landscape. Ari also discusses the impact of the pandemic on digital content creation and the importance of proactive communication and crisis management in maintaining a brand's reputation amid adversity.
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ANECDOTE

Ari's TikTok Unicorn Story

  • Ari Jacob discovered TikTok's viral stars early and signed Charli D'Amelio, launching her to fame.
  • She built an influencer empire fast, representing many top TikTok creators who became celebrities.
ANECDOTE

The New York Times Hit Piece

  • Ari was blindsided by a damaging New York Times article written by Taylor Lorenz.
  • Despite providing evidence, Ari faced legal and PR challenges forbidding her from fully defending herself publicly.
INSIGHT

Challenges of Defamation Lawsuits

  • Defamation requires a false statement that is public and caused proven damages.
  • Public figures must prove actual malice, making lawsuits against big media very difficult.
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