Ari Jacob

Ari Jacob, an entrepreneur known for representing TikTok's first millionaires, shares her remarkable journey from managing influencers like Charli D’Amelio to facing controversies over a critical New York Times article. She reveals the challenges of building a digital empire, navigating misinformation, and the complexities of defamation in the social media landscape. Ari also discusses the impact of the pandemic on digital content creation and the importance of proactive communication and crisis management in maintaining a brand's reputation amid adversity.