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Ari Jacob: TikTok’s First Millionaires: Ari Jacob’s Inside Story | DSH #1470

Digital Social Hour

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Navigating Public Controversy

This chapter explores the author's experience with a public controversy that challenged their business and reputation. It emphasizes the importance of proactive communication and strategic crisis management in the age of social media, as well as tactics for maintaining control over one’s narrative amid misinformation. The discussion also highlights personal branding, media relations, and the emotional journey of managing reputational damage.

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