011 Lauren Bowen on 16 Lead Sources For 800 Agents
Jan 2, 2024
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Guest Lauren Bowen, COO at Robert Slack, shares insights into 16 lead sources used by their lead-provided brokerage, the leeway team leaders have to support their agents, and the importance of consistency in processes and rollouts. She discusses the company's market expansion, the benefits of a family culture, and the transition from Realtor to Team Leader. Bowen also emphasizes the use of spreadsheets for improving efficiency and building a rock-solid foundation for lead generation. Consistency and a friendly mindset are highlighted when approaching potential clients.
Consistency is crucial in team leadership as it provides stability and support to team members.
Expanding lead sources is essential for succeeding in the real estate industry.
Creating and nurturing a strong team culture is essential for team success.
Deep dives
The importance of consistency in team leadership
Consistency is crucial in team leadership as it provides stability and support to team members. It is important for team leaders to be consistent in their actions, behaviors, and decision-making process. This consistency helps team members navigate through changes in the real estate industry and ensures that they have a constant source of guidance and support. Consistency extends to the team leaders' approach to processes, organization, and communication, creating a reliable and predictable environment for the team.
Diversifying lead sources to maximize success
Expanding lead sources is essential for succeeding in the real estate industry. Diversifying lead sources helps to mitigate risks and adapt to changes in the market. Different agents excel on different types of lead sources, and it is important to recognize and tailor lead sources to individual agents' strengths. The key to success lies in effectively working and converting leads from various sources, ensuring that team leaders and agents are consistent in follow-up and communication with leads. Adopting automation tools and implementing effective processes can enhance lead conversion and partnering with lead providers can result in a successful and profitable lead generation system.
Building and maintaining a strong team culture
Creating and nurturing a strong team culture is essential for team success. A strong team culture contributes to a positive and supportive work environment where team members feel valued and motivated. Team leaders play a crucial role in protecting and fostering a strong team culture, where individuals feel connected and have a sense of belonging. By prioritizing culture, team leaders can attract and retain top talent and create a cohesive and high-performing team. Regular communication, engagement activities, and showing genuine care for team members are some ways to build a strong team culture.
Transitioning from realtor to team leader
Transitioning from a realtor to a team leader requires a shift in mindset and responsibilities. Team leaders must adopt a servant attitude and be consistent, empathetic, and problem-solving oriented. They need to understand the challenges and struggles faced by team members while providing support, guidance, and solutions to help them succeed. Becoming a team leader means balancing agent needs with organizational requirements and managing time effectively. This transition may require letting go of individual agent responsibilities and focusing on the collective success and growth of the team.
Making the most of challenging market conditions
Challenging market conditions can present opportunities for growth and differentiation. Having a strong foundation, a skilled corporate staff, and a clear vision allows organizations to navigate through tough times and capitalize on opportunities. In a shifting market, it is crucial to adapt strategies, diversify lead sources, and ensure consistent follow-up and communication with leads. While others may hunker down, organizations with the right infrastructure and mindset can thrive and emerge as leaders in the industry. A challenging market can be an ideal time to invest in growth and strengthen market positioning.
Episode 011 of Real Estate Team OS features Lauren Bowen, Chief Operating Officer at Robert Slack, the fourth-ranked mega team in America and top-ranked in Florida.
Her roles with the company as it’s grown from 4 to 800 agents over the past 9 years: Realtor, Team Leader, Senior Team Leader Director, and now COO.
Learn about her career journey, her new responsibilities, and the company's market expansion into 5 states in a challenging, uncertain market.
Watch or listen for Lauren’s insights into: - Consistency not just in processes, but also in rollouts and in team leader - A snapshot of the 16 lead sources their lead-provided brokerage runs on (including Realtor.com, Zillow Flex, and Connect by Zillow Group) - The leeway team leaders in different markets need to support their agents and the company - How Slack Academy helps new agents and how they graduate into lead sources - A vigilant approach to a family culture, culture as their fundamental differentiator, and the benefits to solo agents joining their team - The 3am email that shifted her to COO and a drastic change she needed to make once in the role - How “Making agent’s lives easier” as a decision-making filter led to a new application of VA and ISA talents - The love of spreadsheets and the need to live in them, not just review them - The biggest jump in her career - Realtor to Team Leader - Why she left sales production and how she stays in touch - The flexibility and bending required to shift from Team Leader to leader of Team Leaders - Four characteristics that make a good team leader and the difference between a good agent and a good team leader - The necessary foundation to invest and grow in a challenging and uncertain market - Why there are NO “bad leads”
At the end, hear about shoes that aren’t lonely, how to learn something “from anywhere and anyone”, and the Phantoms of the Operating Room.
Learn more about Robert Slack: - https://robertslack.com/careers/ - https://www.instagram.com/robertslackllc/ - https://www.tiktok.com/@robertslackllc
Learn more about Real Estate Team OS: - https://www.realestateteamos.com - https://linktr.ee/realestateteamos
Follow Real Estate Team OS: - https://www.instagram.com/realestateteamos/ - https://www.tiktok.com/@realestateteamos
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