011 Lauren Bowen on 16 Lead Sources For 800 Agents

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Jan 2, 2024

Guest Lauren Bowen, COO at Robert Slack, shares insights into 16 lead sources used by their lead-provided brokerage, the leeway team leaders have to support their agents, and the importance of consistency in processes and rollouts. She discusses the company's market expansion, the benefits of a family culture, and the transition from Realtor to Team Leader. Bowen also emphasizes the use of spreadsheets for improving efficiency and building a rock-solid foundation for lead generation. Consistency and a friendly mindset are highlighted when approaching potential clients.

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Introduction

00:00 • 2min

Consistency in Mindset and Availability of Leaders

02:00 • 8min

The Importance of Culture Within a Real Estate Team

10:02 • 5min

Transitioning into the Role of Chief Operating Officer

15:28 • 11min

Analyzing Opportunities and Improving Efficiency with Spreadsheets

26:36 • 18min

Building a Rock-Solid Foundation for Lead Generation

44:31 • 5min

Approaching Potential Clients with Consistency and a Friendly Mindset

49:19 • 5min

Episode 011 of Real Estate Team OS features Lauren Bowen, Chief Operating Officer at Robert Slack, the fourth-ranked mega team in America and top-ranked in Florida.

Her roles with the company as it’s grown from 4 to 800 agents over the past 9 years: Realtor, Team Leader, Senior Team Leader Director, and now COO.

Learn about her career journey, her new responsibilities, and the company's market expansion into 5 states in a challenging, uncertain market.

Watch or listen for Lauren’s insights into:
- Consistency not just in processes, but also in rollouts and in team leader
- A snapshot of the 16 lead sources their lead-provided brokerage runs on (including Realtor.com, Zillow Flex, and Connect by Zillow Group)
- The leeway team leaders in different markets need to support their agents and the company
- How Slack Academy helps new agents and how they graduate into lead sources
- A vigilant approach to a family culture, culture as their fundamental differentiator, and the benefits to solo agents joining their team
- The 3am email that shifted her to COO and a drastic change she needed to make once in the role
- How “Making agent’s lives easier” as a decision-making filter led to a new application of VA and ISA talents
- The love of spreadsheets and the need to live in them, not just review them
- The biggest jump in her career - Realtor to Team Leader
- Why she left sales production and how she stays in touch
- The flexibility and bending required to shift from Team Leader to leader of Team Leaders
- Four characteristics that make a good team leader and the difference between a good agent and a good team leader
- The necessary foundation to invest and grow in a challenging and uncertain market
- Why there are NO “bad leads”

At the end, hear about shoes that aren’t lonely, how to learn something “from anywhere and anyone”, and the Phantoms of the Operating Room.

Learn more about Robert Slack:
- https://robertslack.com/careers/
- https://www.instagram.com/robertslackllc/
- https://www.tiktok.com/@robertslackllc

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos