The Freakonomics Radio Book Club

29. The Wellness Industry Is Gigantic — and Mostly Wrong

Jan 23, 2026
Zeke Emanuel, a physician, oncologist, bioethicist and health-policy professor, shares counterintuitive rules for a long, meaningful life. He critiques the $7 trillion wellness industry and its fads. He highlights social connection, durable habits, sensible nutrition and the role of medications like GLP-1s. He also urges electronic sabbaths, joyful living and using privilege to help others.
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INSIGHT

Wellness Is Big — And Often Misleading

  • The wellness industry has exploded into a $7 trillion market that often mixes solid advice with faddish complexity.
  • Zeke Emanuel argues much of it is either too complicated to sustain or too simplistic to address long-term lifestyle needs.
ADVICE

Make Wellness Enjoyable And Habitual

  • Treat wellness as a lifestyle that must be easy and enjoyable to sustain for decades.
  • Build habits that don't rely on constant willpower so you can maintain them long-term.
ANECDOTE

Ice Cream As A Celebrated Data Point

  • Zeke recounts finding research that dairy and ice cream have health benefits, including potential dementia and colon-cancer links.
  • He celebrates enjoying dessert and rejects excessive self-denial in diets.
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