
The Freakonomics Radio Book Club 29. The Wellness Industry Is Gigantic — and Mostly Wrong
Jan 23, 2026
Zeke Emanuel, a physician, oncologist, bioethicist and health-policy professor, shares counterintuitive rules for a long, meaningful life. He critiques the $7 trillion wellness industry and its fads. He highlights social connection, durable habits, sensible nutrition and the role of medications like GLP-1s. He also urges electronic sabbaths, joyful living and using privilege to help others.
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Wellness Is Big — And Often Misleading
- The wellness industry has exploded into a $7 trillion market that often mixes solid advice with faddish complexity.
- Zeke Emanuel argues much of it is either too complicated to sustain or too simplistic to address long-term lifestyle needs.
Make Wellness Enjoyable And Habitual
- Treat wellness as a lifestyle that must be easy and enjoyable to sustain for decades.
- Build habits that don't rely on constant willpower so you can maintain them long-term.
Ice Cream As A Celebrated Data Point
- Zeke recounts finding research that dairy and ice cream have health benefits, including potential dementia and colon-cancer links.
- He celebrates enjoying dessert and rejects excessive self-denial in diets.





