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Finding Market Fit: Marketing Leaders in Tech
What founders should look for in a CMO, lessons in building great leadership teams, and why brand strategy comes before growth | Joanna Lord (Reforge, Skyscanner, ClassPass)
Jul 25, 2023
Joanna Lord, an executive in residence at Reforge, discusses the importance of brand strategy before growth, building accountable marketing orgs, and finding the right CMO. She emphasizes the relationship between marketing and product leaders, the four pillars of a brand strategy, and the qualities to look for in a CMO beyond specific domains. The podcast also explores the components of a high-performing organization and managing values and culture in high-performing organizations.
45:05
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Quick takeaways
- Establishing a strong brand strategy is crucial for efficient growth and marketing alignment.
- When hiring marketing leaders, prioritize capabilities over specific roles or titles for a well-rounded team.
Deep dives
Building a High-Performing Marketing Organization
To build a high-performing marketing organization, it is important to prioritize accountability, efficiency, enthusiasm, and a culture of curiosity. The organization should be structured in a way that is fluid and adaptable to the changing needs of the business. The values and culture of the organization should be established by the founder or CEO, but it is important to constantly evaluate and potentially augment them as the company evolves. Hiring leaders with strong commercial acumen, emotional intelligence, and a kind and collaborative approach is crucial for building a successful organization. Additionally, an organization should be focused on delivering results, embracing innovation, and maintaining a strong sense of pride and enthusiasm for the work they do.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode