Finding Market Fit: Marketing Leaders in Tech What founders should look for in a CMO, lessons in building great leadership teams, and why brand strategy comes before growth | Joanna Lord (Reforge, Skyscanner, ClassPass)
Jul 25, 2023
Joanna Lord, an executive in residence at Reforge, discusses the importance of brand strategy before growth, building accountable marketing orgs, and finding the right CMO. She emphasizes the relationship between marketing and product leaders, the four pillars of a brand strategy, and the qualities to look for in a CMO beyond specific domains. The podcast also explores the components of a high-performing organization and managing values and culture in high-performing organizations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Importance of Brand Strategy in Achieving Growth
01:36 • 17min
Hiring the First Marketing Leader or CMO
19:02 • 15min
Characteristics of a CMO and Developing Fluid Org Structures
34:04 • 4min
Components of a High Performing Organization
38:01 • 3min
Managing Values and Culture in High-Performing Organizations
41:30 • 3min