4min chapter

Finding Market Fit: Marketing Leaders in Tech cover image

What founders should look for in a CMO, lessons in building great leadership teams, and why brand strategy comes before growth | Joanna Lord (Reforge, Skyscanner, ClassPass)

Finding Market Fit: Marketing Leaders in Tech

CHAPTER

Characteristics of a CMO and Developing Fluid Org Structures

The chapter explores the important traits and characteristics that make a successful CMO, including strong business understanding, audience knowledge, curiosity, emotional intelligence, and kindness. The conversation also touches on the 'X factor' in marketing and its significant impact.

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