Joanna Lord

Check out the episode resources here 👉 https://fellow.app/supermanagers/joanna-lord-reforge-is-that-true-managing-the-small-stuff/ Are you only focusing on the fires affecting your team? We often overlook the things that may not need our instant attention. We know it’s important not to distance ourselves too far from the work of our team, yet we can put too much focus on those urgent things, leaving little room for anything else.  In episode #160, Joanna Lord explains how important it is to focus on the small stuff as leaders to prevent it from turning into the big stuff.  We also chat with her about the impact of emotional intelligence on leadership, the “is that 100% true” exercise, the importance of focus, how to hire, and of course, the craft of marketing.  Joanna Lord is an Executive in Residence at Reforge and former CMO of Skyscanner, where she helped scale the company to over 100 million users per month. Prior to that, Joanna was CMO at ClassPass for four years, leading their marketing, brand, creative and product marketing. She's also a public board director, independent board member, advisor and consultant for consumer companies. Tune in to hear all about Joanna’s leadership journey and the lessons learned along the way! . . . Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️ review and share the podcast with your colleagues. . . . TIME-STAMPED SHOW NOTES: [04:00] The benefits of an executive coach [08:00] The impact of emotional intelligence [11:11] Is that 100% true exercise [18:35] Being a later life convert of focus [25:15] The craft of marketing [31:15] When you’re asked something you should know the answer to [33:24] Things that make a difference in hiring   RESOURCES MENTIONED IN THIS EPISODE: Read The ONE Thing by Gary Keller and Jay Papasan Connect with Joanna on LinkedIn Follow Joanna on Twitter Subscribe to the Supermanagers TLDR newsletter

Joanna Lord, an experienced marketing executive and former CMO at ClassPass and Skyscanner, shares her insights on mastering both brand and growth strategies. She discusses the importance of authentic customer understanding for effective marketing. Joanna emphasizes building a world-class brand, even in an AI-driven market, and offers practical tips for creating compelling brand identities. The conversation also covers the necessity of team dynamics between brand and growth teams and the humorously complicated nature of collaboration in the marketing landscape.

Joanna Lord, an executive in residence at Reforge, discusses the importance of brand strategy before growth, building accountable marketing orgs, and finding the right CMO. She emphasizes the relationship between marketing and product leaders, the four pillars of a brand strategy, and the qualities to look for in a CMO beyond specific domains. The podcast also explores the components of a high-performing organization and managing values and culture in high-performing organizations.