Explore the history and influence of milk in US schools, from promotion strategies dating back to the 1700s to the impact of USDA marketing campaigns. Uncover the controversial relationship between the dairy industry and schools, and question the health benefits and environmental implications of milk consumption.
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Quick takeaways
Schools follow government regulations mandating milk in meals despite high waste rates.
Historical policies promote milk as a superfood, shaping school nutrition policies and industry influence.
Deep dives
The Influence of Dairy in Schools
Schools heavily promote cow's milk due to regulations like the National School Lunch Program that requires milk to be included in every meal. Mary L., a high school student, faced restrictions when trying to raise awareness about the environmental impact of dairy and inhumane practices in the dairy industry at her school. The government's ties to the dairy industry are deep, with policies dating back to 1946 when the National School Lunch Program began, offloading agricultural surplus like excess milk. This partnership has led to a strong influence of the dairy industry in shaping school policies for decades.
Historical Promotion of Milk Consumption
The notion that milk is a superfood dates back centuries, with early influences in England and Scotland emphasizing milk-heavy diets as essential for health. In the United States, the concept of milk as a dietary necessity was reinforced through governmental initiatives like the National School Lunch Program, which mandated milk in every meal. Promoting milk consumption became a significant focus, evidenced by the establishment of the National Dairy Promotion and Research Board in 1983, leading to iconic campaigns such as 'Got Milk.'
Controversies Surrounding Dairy Policy
Critics, including nutrition experts like Walter Willett, question the necessity of high dairy consumption, highlighting that milk may not be essential in a balanced diet. Concerns over lactose intolerance and environmental impact have sparked debates over dairy policies. The dairy industry's influence on government regulations, marketing strategies, and school nutrition programs has come under scrutiny, urging calls for more evidence-based and flexible approaches to milk consumption policies.
Calls for Policy Reforms and Meaningful Changes
Proposed reforms include allowing more choice in school meals by not mandating milk at every meal and promoting alternatives like fortified soy products. Advocates also push for a ban on flavored milks to reduce added sugar consumption. Transparency and diversity in food options aim to empower consumers with informed choices and address the complexities of our food environment shaped by historical policies and industry interests.
If you went to public school in America, you most likely got a serving of milk with your lunch. The National School Lunch Program has been in operation for decades, serving tens of millions of school-aged kids cow’s milk with their lunches. But it turns out, there’s more supply than demand: According to USDA findings in 2019, students threw away about 41 percent of the milk served in schools. So why do schools keep serving it? Today on The Weeds: Why the US government loves milk.