

Creativity and design system leadership in the age of AI, with Natalya Shelburne β #17
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Chat, this is the last episode of season one! Thank you for listening and supporting the show! There's no better way to wrap up, IMO, than an optimistic and curious exploration of what it means to be a creative human in an increasingly technological world.
So to wrap up season one, Natalya Shelburne joins me to explore how design leaders can cultivate creativity in an era of rapid technological and organizational change. Drawing from her degree and research in creativity, Natalya shares insights on fostering innovation, overcoming fear-driven management styles, and why embracing artistic thinking is essential for teams navigating the age of AI. She explains the importance of creating safe environments to unlock creative potential and why outdated corporate structures simply can't compete. Plus, flow state, goats, expansive thinking, and hobbies.
Links & References
- Natalya Shelburne on LinkedIn
- GitHub Primer
- Natalya's talk at Beyond Tellerand, Channeling Chaos: Role of the Artist in the Age of AI
- Twilio's Paste design system assistant
- Research and books mentioned:
- Lev Vygotsky on cognitive development
- Lauren Sosniak on phases of learning
- Dr. Mihaly Csikszentmihalyi's classic book Flow and an overview
- Oliver Burkeman's Four Thousand Weeks
- The Extended Mind
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π¨ποΈ Into Design Systems is May 25-28
Get your ticket at intodesignsystems.com/ontheme
Into Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers.