Natalya Shelburne

In this discussion, Natalya Shelburne—a designer and educator leading the Primer Design System at GitHub—shares her insights on nurturing creativity in the tech world. She emphasizes the need for design leaders to foster safe spaces for innovation and overcome fear-driven management styles. Exploring the relationship between creativity and AI, Natalya underscores the potential for upheaval to spark new opportunities. Additionally, she highlights the importance of hobbies and play in cultivating creativity, adapting approaches for collaboration, and navigating the evolving landscape of design systems.