Masters of Moments

Coaching Call - How to Raise Capital

10 snips
Apr 2, 2025
Jake Wurzak shares invaluable lessons from his decade-long experience raising capital in real estate. He emphasizes the importance of honesty and transparency with investors, revealing techniques for building trust. His techniques include using storytelling in pitches and leveraging technology like Juniper Square. He discusses navigating challenges in hospitality investments and the shift to preferred equity post-COVID. The insights on structuring communications and utilizing personalized videos are particularly enlightening for aspiring capital raisers.
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ADVICE

Single Deal Fundraising

  • Raise capital for single deals initially, rather than for a fund.
  • This is generally easier for first-time real estate entrepreneurs.
ANECDOTE

First Deal Experience

  • Jake Wurzak shares his experience with his first deal, a co-GP project involving a parking lot and hotel.
  • He learned valuable lessons about raising capital, humility, and treating investors fairly.
INSIGHT

Abundance Mindset

  • Real estate doesn't have to be a zero-sum game; everyone can win.
  • Sharing profits can lead to more significant opportunities in the future.
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