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How Sports Teams Use Data, with Two Circles VP Laura Andriani

Dec 27, 2022
35:12
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1
Introduction
00:00 • 5min
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2
What Are Some Data Streams That You Might Not Know About?
04:46 • 2min
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3
Build Successful Audience Growth on a Platform That's Absolutely Brand New
07:07 • 2min
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4
How Do You Build the Soccer Audience?
09:36 • 4min
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5
FIFA Plus
13:22 • 2min
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6
Is There a Scale to Data Analytics?
15:33 • 4min
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7
Is There a Bell Curve of Adoption of Data and Analytics?
19:12 • 3min
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8
Is Cold Calling the Best Way to Sell Tickets?
21:57 • 3min
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9
What Are You Watching? I'm a Fan of the Premier League?
25:15 • 3min
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10
What's the Experience Like in Cutter?
28:32 • 6min
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Scott and Eben speak with Laura Andriani, vice president of consulting at Two Circles, about how the firm uses data to maximize revenue, and where to look for innovation in sports.

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