Proof to Product

362 | Wholesale Growth Strategies with our Paper Camp Coaches

Sep 17, 2024
Theresa Delaney, owner of Creative Kind and experienced Paper Camp coach, discusses critical insights into wholesale growth strategies. She emphasizes the importance of embracing imperfection and celebrating small victories in business. The conversation dives into refining product lines using a blend of data and personal motivation, while also highlighting common pitfalls for new wholesale sellers. Delaney encourages brands to strengthen their presentations and foster meaningful relationships with retailers for lasting success.
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INSIGHT

Perfectionism Masks Fear

  • Fear of making mistakes often hides behind perfectionism for wholesale sellers.
  • Mistakes grow with business size but handling them improves with experience.
INSIGHT

Decision Paralysis in Wholesale

  • Decision paralysis is common when starting wholesale due to overwhelming choices.
  • Even experienced business owners struggle because wholesale is a new game.
ADVICE

Follow Passion Over Trends

  • Build product lines based on your passion, not just trending items.
  • Unique personality in products attracts buyers and helps brands stand out.
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