Theresa Delaney

Theresa Delaney, owner of Creative Kind and experienced Paper Camp coach, discusses critical insights into wholesale growth strategies. She emphasizes the importance of embracing imperfection and celebrating small victories in business. The conversation dives into refining product lines using a blend of data and personal motivation, while also highlighting common pitfalls for new wholesale sellers. Delaney encourages brands to strengthen their presentations and foster meaningful relationships with retailers for lasting success.