

1Password’s Jeff Shiner on balancing B2B and B2C customers in a rapidly evolving tech landscape | S2E14
Jun 27, 2024
Jeff Shiner, CEO of 1Password, shares insights from leading the company’s impressive growth from a small team to over 1,200 employees. He discusses the strategic pivot from a consumer app to a robust B2B platform in response to market changes. Shiner emphasizes the importance of purpose behind funding decisions and navigating the tech landscape's evolving demands. He also delves into how AI is reshaping identity security, enhancing user experiences, and the challenges of balancing B2B and B2C customer needs.
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1Password's Origins
- 1Password founders, two couples, initially created it as a one-month project to streamline e-commerce testing.
- It evolved into a password manager when they realized its broader value, initially selling it via shareware.
Bootstrapping vs. Funding
- Do not get too attached to bootstrapping, as it can hinder growth beyond a certain point.
- Consider raising capital to attract top-tier talent and unlock further expansion opportunities.
Choosing Investors
- When choosing investors, prioritize the value they bring beyond just capital.
- Seek investors who offer relevant experience, network access, and strategic guidance.