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1Password’s Jeff Shiner on balancing B2B and B2C customers in a rapidly evolving tech landscape | S2E14

Spotlight On

CHAPTER

Navigating Growth and Funding in Tech

This chapter examines the evolution of a tech company's business model, highlighting the strategic shift towards building a robust B2B customer base and the critical decision to raise capital. It discusses the challenges of leadership transitions from founders, the dynamics between new leaders and founders, and the importance of fostering relationships and structures within a growing company. The narrative also covers adapting to the post-pandemic landscape, the balance between B2B and B2C customers, and the significance of strategic funding and investor selection for sustainable growth.

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