Unthinkable with Jay Acunzo Behind-the-Scenes Making the Show
Jan 9, 2017
The podcast explores the process of creating compelling narratives from day-to-day stories, developing a unique storytelling voice inspired by Anthony Bourdain, and the importance of defining a target audience. They also discuss the need to compile captivating case studies and the editing process to embody the desired voice.
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Define Content Marketers Exactly
- Unthinkable's core audience is content-centric content marketers who craft and create for the Internet.
- A vague broad creator definition weakens audience connection and authenticity.
Get Specific With Audience
- Hone in on a specific audience for Unthinkable to foster connection and clarity.
- Avoid vagueness in your audience definition to make your content more inviting and relevant.
Using Bourdain's Framework
- Jay Acunzo studied Anthony Bourdain's travel show to create a business show framework.
- He mimicked episode elements like cold open, tension, and interviews to tell compelling stories.