Unthinkable with Jay Acunzo cover image

Behind-the-Scenes Making the Show

Unthinkable with Jay Acunzo

CHAPTER

Developing a Unique Storytelling Voice and Refining Brand Blueprint

Exploring the process of developing a unique storytelling voice by mimicking a well-known figure like Bourdain, extracting their own voice and finding their own version of popular statements. Also, using a brand positioning statement to redefine their brand blueprint.

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