The Next Wave - AI and The Future of Technology

SEO Is Dead: The #1 Skill You Need in 2025

122 snips
Sep 3, 2025
Guest
Kipp Bodnar
Kipp Bodnar, Chief Marketing Officer at HubSpot and a pioneering voice in AI-driven marketing, shares insights into the future of marketing strategies. He argues that traditional SEO is evolving into AI engine optimization, stressing the importance of understanding customer preferences. The conversation emphasizes how HubSpot's AI personalization has dramatically boosted email engagement. Kipp also delves into the significance of 'taste' over tactics in content creation and introduces the innovative Loop Marketing framework for a smarter, more connected approach to branding.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Day-In-The-Life Of A Modern CMO

  • Kipp describes his CMO day as a mix of urgent problem solving and hands-on marketing work like writing and approving web pages.
  • He also emphasizes using AI daily to make that work faster and more focused.
ADVICE

Build Custom AI Projects For Instant Insights

  • Make custom GPTs or Claude projects that compile your org's data so AI can generate tailored dashboards and customer insights instantly.
  • Use those projects to run fast research and replace slow manual surveys for cheaper, similar-quality feedback.
ADVICE

Automate Repetitive Workflows With AI

  • Automate repetitive browser tasks and multi-tab workflows with tools like Comet to reclaim focused time.
  • Create prompts that act as prompt engineers so first-shot AI output is higher quality and needs fewer edits.
Get the Snipd Podcast app to discover more snips from this episode
Get the app