

Episode 224 - Creating Best-in-Class Payment Experiences at Scale with Luda Sokolov and Aarti Bharathan, Google
Oct 18, 2023
Two Google leaders, Luda Sokolov and Aarti Bharathan, discuss their mission to create efficient, stable, and scalable payment experiences. Topics include well-functioning payment platforms, creating a seamless checkout experience, improving conversion rates with ML AI, challenges in data standardization, and the decision-making process for customer experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Introduction and Backgrounds in Payments
01:47 • 8min
Managing Payments for Google Products
10:08 • 9min
Creating a Seamless Checkout Experience and Design for a Complex Global Environment
19:35 • 2min
Improving Conversion Rates with Retry Strategy and ML AI
21:50 • 18min
Challenges in Data Standardization and Decision-Making
39:37 • 9min
Decision-making process and ownership of customer experience
48:58 • 3min