Improving Conversion Rates with Retry Strategy and ML AI

Creating a great purchase experience may start with a frictionless checkout process, but it doesn’t end there. In fact, it takes a lot of effort to create a well-functioning payment platform and a cross-functional operations environment to keep a business running smoothly and customers happy. Like most things in life, it’s easier to talk about doing this than to do it. So it helps to learn from someone else’s experience about what has worked or hasn’t worked for them.

In this episode, we go big - talking with two Google leaders, Luda Sokolov and Aarti Bharathan, who have been on a relentless mission to make the work of the Google teams supporting payments for billions of people worldwide more efficient, stable, and scalable.