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Episode 224 - Creating Best-in-Class Payment Experiences at Scale with Luda Sokolov and Aarti Bharathan, Google

Payments on Fire™

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Decision-making process and ownership of customer experience

This chapter explores the decision-making process for organizations when it comes to building, partnering, or buying solutions. It emphasizes the importance of assessing core needs and considering existing solutions versus building expertise, as well as the significance of owning the customer experience and integrating with partners.

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