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The Future of Shopping with Vogue Business
Can good customer service make shopping fun again?
May 11, 2024
CEO of Reformation, Hali Borenstein, discusses revolutionizing retail with technology and human touch, sustainability training for associates, optimizing store experiences based on customer preferences, using data for personalization, and advice for brand founders transitioning to physical stores.
29:18
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Quick takeaways
- Reformation blends technology and human touch to optimize in-store interactions.
- Brand immersion and customer engagement drive Reformation’s retail strategy.
Deep dives
Revolutionizing In-Store Shopping with Retail X Concept
Reformation CEO Halle Bornstein discusses the innovative Retail X concept that reshapes in-person retail. By incorporating technology into the shopping experience, Reformation enhances customer interactions, personalizes fitting rooms, and streamlines the process. The concept allows customers to select items digitally, creating a unique dressing room experience where associates facilitate a seamless process. Through this approach, Reformation aims to provide a customized, engaging, and efficient shopping experience for modern consumers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode