In Good Company with Nicolai Tangen HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck
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Sep 12, 2025 
Karin Rådström, CEO of Daimler Truck and a former Swedish national rowing champion, discusses the monumental shift from diesel to electric and hydrogen-powered trucks. She shares insights on the industry's transition to autonomous vehicles and the cultural changes necessary for innovation within a traditional company. Rådström highlights her leadership philosophy of 'tough love' and draws parallels between sports and leadership, emphasizing resilience and goal-setting as key components for success.
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Cab Is The Driver's Living Room
- Karin describes the cab as the driver's living room and evaluates trucks by comfort and practicality.
- She notes new trends like electrification haven't changed that fundamental driver focus.
Two Different Buyer Perspectives
- Fleet owners buy trucks based on total cost of operation, not just driver comfort.
- Drivers care about performance and comfort, creating two simultaneous buying criteria.
Multiple Brands Serve Distinct Markets
- Daimler keeps multiple brands because they serve distinct customer segments and historical value.
- Karin argues retaining strong regional or niche brands often makes more commercial sense than consolidation.