In Good Company with Nicolai Tangen cover image

HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck

In Good Company with Nicolai Tangen

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Navigating Brand Diversity and the Shift to Electric Trucks

This chapter examines the strategic advantages of maintaining multiple brands to cater to varied customer needs while addressing the challenges of transitioning to electric trucks. It highlights the importance of total cost of ownership and charging infrastructure, alongside the impact of regional regulations on zero-emission vehicle adoption in the US and Europe.

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