The Evolution of Flexibull: Authenticity, ATG, and Finding Soul Beyond Social Media

Today I sit down with Jeffrey “Flexibull” Wolf — a voice that’s shaped how strength, mobility, and authenticity show up in the fitness world.

Jeff takes us through the real evolution of Flexibull: from baseball to CrossFit, Gymnastic Bodies to ATG, building culture, walking away from a gym, burning out on social media, and finding himself again through jiu-jitsu, coaching, and family.

We go deep on:

• Why culture beats algorithms

• The dangers of the social media hamster wheel

• Owning mistakes without losing your integrity

• The balance between learning models vs. just doing the work

• What training real humans teaches us more than any system

This one’s raw, unfiltered, and full of lessons for coaches, athletes, and anyone trying to keep their soul intact while chasing results.

Keep chopping wood.

• 0:00 – Kicking off & catching up with Jeff

• 1:49 – From baseball to CrossFit to Gymnastic Bodies

• 6:30 – Early ATG days & creating online training culture

• 11:18 – The birth of “Flexibull”

• 15:30 – Owning a gym, losing a partner, and hitting burnout

• 22:00 – Teaching movement in warehouses & touching grass

• 26:14 – Returning to social media after hiatus

• 29:40 – Training real people vs. chasing algorithms

• 39:36 – Depth over reach: why a 200-view video > 1M-view reel

• 49:56 – Having real people in your life as a compass

• 54:16 – Jiu-jitsu, identity traps & touching grass for real

• 59:48 – Owning mistakes & the danger of never changing

• 1:08:05 – Genius in just “doing the thing”

• 1:09:44 – Bulking for rugby & injuries along the way

• 1:11:00 – Pivot into jiu-jitsu & day-to-day training life

• 1:15:16 – Ecological jiu-jitsu & learning models in strength

• 1:24:28 – Evolution of the podcast itself & closing thoughts

⏱️ Timestamps