VCs think ice cream is a dish best served cold and sugar free. Newbie Hocco says hell no.

Ankit Chona, founder of Hocco, brings his family's legacy to life by crafting indulgent ice cream that embraces traditional methods. He passionately defends the joy of rich flavors against the rising trend of low-calorie alternatives. Dive into his thoughts on how authentic taste prevails in a market that’s obsessed with zero-sugar options. Chona's bold stance showcases that sometimes, indulgence is the real deal, and the numbers are speaking volumes about his ice cream's appeal.