
VCs think ice cream is a dish best served cold and sugar free. Newbie Hocco says hell no.
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The Indulgent Ice Cream Revolution: Hawko's Unique Positioning
This chapter delves into Hawko, a new ice cream brand by a member of the Chona family, focusing on indulgence and innovative flavors. It also discusses their traditional sales strategy aimed at fulfilling the mainstream market's craving for rich and delicious ice cream.
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