eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships
Sep 16, 2025
In this discussion, Jen Kessler, VP of Product at Klaviyo and seasoned leader from Twilio and Segment, tackles the fragmented challenges of omnichannel marketing. She reveals how brands can unify data to enhance consumer experiences and retention. Jen introduces Channel Affinity AI for personalized customer interactions and details Klaviyo’s Campaign Builder for seamless multi-channel strategies. With real-world examples from major brands like Mattel, she emphasizes the importance of first-party data and adapting marketing approaches for the holiday season.
AI Snips
Chapters
Transcript
Episode notes
Consumers Experience Fragmented Journeys
- Consumers experience fragmented journeys across email, SMS, social, and apps which feels uncoordinated.
- Klaviyo unifies data and orchestration so brands can match how consumers actually behave across channels.
Let AI Route Messages By Channel Preference
- Use AI-powered channel affinity to route messages on the channel each customer prefers and at the best time.
- This prevents overlaps, reduces message fatigue, and improves engagement.
Campaigns Need A Single Cross-Channel Canvas
- Campaign Builder gives a single canvas to plan, launch, and measure multi-message campaigns across channels.
- AI-optimized routing adapts sequences per customer so campaigns pivot automatically based on engagement.