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Jen Kessler
VP of Product at Klaviyo with prior experience at Twilio and Segment, leading product innovations around omnichannel marketing, real-time data, and AI-driven personalization for consumer brands.
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Sep 16, 2025
• 39min
From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships
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In this discussion, Jen Kessler, VP of Product at Klaviyo and seasoned leader from Twilio and Segment, tackles the fragmented challenges of omnichannel marketing. She reveals how brands can unify data to enhance consumer experiences and retention. Jen introduces Channel Affinity AI for personalized customer interactions and details Klaviyo’s Campaign Builder for seamless multi-channel strategies. With real-world examples from major brands like Mattel, she emphasizes the importance of first-party data and adapting marketing approaches for the holiday season.
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