Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.
As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed opportunities, and shaky customer relationships heading into Q4.
What if you could unify data—across every customer touchpoint—and finally orchestrate journeys based on real channel preferences, personalized timing, and actionable AI? Klaviyo’s latest innovations are rewriting the playbook on connected marketing, with groundbreaking features like Channel Affinity AI, a unified Campaign Builder, and identity resolution for truly 1:1 experiences.
Today’s guest, Jen Kessler, VP of Product at Klaviyo and veteran of Twilio and Segment, demonstrates how leading brands—from Mattel to emerging midmarket DTC stars—are leveraging unified data, real-time segmentation, and predictive analytics to scale retention, maximize LTV, and crush holiday chaos. If you’re running on disjointed tools, point solutions, or basic flows, you’ll discover the clear steps to evolve—without breaking what’s already working.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
