Surge in Popularity of Running

Running has experienced a significant surge in popularity, particularly following the disruptions caused by the pandemic. Major marathons, such as the Calgary Marathon, have reported registration increases of over 70% compared to the previous year, reflecting a broader trend across various locations. The number of registered participants for marathons is projected to surpass previous records, indicating a global phenomenon rather than a localized one, with cities like London and Amsterdam seeing unprecedented demand for race entries. This growth can be attributed to many people discovering running as a solitary exercise when gyms closed, leading to a newfound appreciation for the sport.