The Decibel
Why running is more popular than ever
Aug 23, 2024
Ben Kaplan is the general manager of iRun Magazine and Allison Hill is the co-founder of Hill Run Club. They discuss the explosive growth of running, especially after the pandemic, emphasizing its inclusivity and appeal to diverse communities. Tales of camaraderie highlight how running has become a social outlet. The conversation explores marathon culture, detailing the journey towards greater participation, particularly among women. They also touch on the therapeutic benefits of running and initiatives to empower marginalized groups within the running community.
23:15
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Quick takeaways
- The surge in running popularity is driven by post-pandemic lifestyle changes, with major marathons seeing record registration increases worldwide.
- Running has evolved into a more inclusive sport, embracing diverse participants and fostering community connections that empower individuals mentally and physically.
Deep dives
Surge in Popularity of Running
Running has experienced a significant surge in popularity, particularly following the disruptions caused by the pandemic. Major marathons, such as the Calgary Marathon, have reported registration increases of over 70% compared to the previous year, reflecting a broader trend across various locations. The number of registered participants for marathons is projected to surpass previous records, indicating a global phenomenon rather than a localized one, with cities like London and Amsterdam seeing unprecedented demand for race entries. This growth can be attributed to many people discovering running as a solitary exercise when gyms closed, leading to a newfound appreciation for the sport.
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