Why running is more popular than ever

Ben Kaplan is the general manager of iRun Magazine and Allison Hill is the co-founder of Hill Run Club. They discuss the explosive growth of running, especially after the pandemic, emphasizing its inclusivity and appeal to diverse communities. Tales of camaraderie highlight how running has become a social outlet. The conversation explores marathon culture, detailing the journey towards greater participation, particularly among women. They also touch on the therapeutic benefits of running and initiatives to empower marginalized groups within the running community.