Mobile Dev Memo Podcast Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)
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Dec 30, 2025 In this discussion, Amanda Engelman, Director of Product for Advertising at Shopify, dives into the innovative Shopify Product Network. She explains how it connects merchants, enabling them to showcase products from other Shopify sellers on their storefronts. Amanda clarifies that SPN isn't just an ad network—it's a new form of merchandising and sourcing. She highlights merchant reactions, the commission model, and future expansion ideas, illustrating how this initiative could reshape the e-commerce landscape.
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Network Solves Both Sides Of Growth
- Shopify Product Network reduces sourcing and distribution friction by connecting millions of merchants to each other.
- It treats merchant storefronts as placements to dynamically fill gaps in catalog and demand.
Enable Dynamic Placements Quickly
- Turn on placements like search or collection to auto-append relevant products from other merchants.
- Use these dynamic inserts when you haven't merchandised or stocked the item yourself.
Not Just An Ad Network
- SPN overlaps with advertising but is framed more as sourcing and merchandising than a traditional ad network.
- Shopify optimizes recommendations for merchant outcomes rather than just CPA/CPM metrics.