Amanda Engelman

In this discussion, Amanda Engelman, Director of Product for Advertising at Shopify, dives into the innovative Shopify Product Network. She explains how it connects merchants, enabling them to showcase products from other Shopify sellers on their storefronts. Amanda clarifies that SPN isn't just an ad network—it's a new form of merchandising and sourcing. She highlights merchant reactions, the commission model, and future expansion ideas, illustrating how this initiative could reshape the e-commerce landscape.