The Business of Customer Love

Take a Punk rock approach to your CX and create more superfans with Adrian Swinscoe

Jan 3, 2024
Guest
Adrian Swinscoe
Adrian Swinscoe, CX advisor and creator of Punk CX, discusses the punk version of customer experience and the need for business leaders to think differently. Topics include a bittersweet customer experience, challenging the status quo, creating true loyalty, and the importance of commitment and continuous improvement in CX.
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Episode notes
1
Introduction
00:00 • 3min
2
A Bittersweet Customer Experience
02:46 • 5min
3
Challenging the Status Quo and the Concept of Punxiex
07:48 • 6min
4
Creating True Loyalty
13:26 • 16min
5
Stepping Up or Stepping Aside: Commitment and Continuous Improvement in Customer Experience
29:41 • 3min