The Ankler Podcast ‘And Just Like That’... Streamers Want Rom-Coms, Agents Want Creators
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Aug 15, 2025 As fans say goodbye to Carrie Bradshaw and the crew, the finale of a beloved series sparks a mix of nostalgia and commentary. Hosts discuss the rising interest in romantic comedies, noting how platforms like Netflix are eager to stock up on feel-good stories. They dive into the evolving role of digital creators and the fierce competition among talent agencies to represent online stars. With insights on market trends and the emotional impact of iconic shows, this conversation captures the intersection of nostalgia and the future of entertainment.
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Agencies Chase Creator Money
- Talent agencies now aggressively pursue digital creators because their businesses scale into major deals like Super Bowl ads and huge podcast contracts.
- Agencies earn sizable commissions as creator monetization has matured beyond small brand DMs into multi-million dollar opportunities.
When To Add A Manager Or Agent
- Sign a manager early to handle inbound deal flow and curate brand opportunities as your audience grows.
- Bring on an agent when you need heavyweight deals like Super Bowl spots or major film roles that require serious negotiation power.
Creator Divisions Are Mandatory
- Agencies must build strong creator divisions to remain power players in Hollywood's evolving talent market.
- Representing creators is now a strategic necessity, not just a nice-to-have, for top agencies.
