The Evolution of Digital Creators

It’s the end of an era — again — as the surprise finale of And Just Like That has fans bidding farewell (once more) to Carrie Bradshaw & Co. Elaine Low, Sean McNulty and Natalie Jarvey share their takes on the messy send-off (spoiler warnings!), and why Hollywood romance isn’t going away like Aidan just yet. In fact, the once-dormant rom-com is in the midst of a 2025 shopping spree, with Netflix, Amazon and others stocking up on meet-cutes to satisfy comfort-craving audiences. The team unpacks what the divisive Sex and the City spinoff says about the market, the genre’s economic appeal, and the next gen of rom-coms headed for your queue. Plus: They go inside Hollywood’s big four agencies’ war to rep digital creators like MrBeast, Alix Earle and Addison Rae, and the brutally honest scoop on whom digital stars choose (and don’t) when internet fame tips into “call my agent” territory.

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