

JF 3886: Real Estate Matchmaking, Fund Building, and Office Flips ft. Lon Welsh
Apr 25, 2025
Lon Welsh, founder of Ironton Capital and a seasoned real estate investor, discusses his journey from house hacking to managing over $80 million in investments. He shares insights on the importance of investor matchmaking and the evolving landscape of office space, particularly through innovative renovations. Lon highlights opportunities in low-income housing and extended stay hospitality. The conversation also delves into strategic investment tactics and the potential for new construction in a competitive market.
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Lon's Early House Hack Start
- Lon Welsh started by house hacking, finishing his basement and renting it out to reduce mortgage costs.
- Early on, he flipped seven houses, making money on six and learning from one loss.
Match Deals to Investor Risk Tolerance
- Investor success depends on aligning neighborhood risk with personal pain tolerance.
- Higher potential returns come with more drama and risk; lower returns come with stability.
Buy or Match Deals Strategically
- Real estate agents should buy deals that fit their investment profile, not just sell them.
- Matching deals to investors in real time creates wins for everyone involved.