The P.T. Entrepreneur Podcast
Ep752 | Writing A Book To Dominate Your Niche With Matt Silver
Oct 8, 2024
In this conversation, Matt Silver, owner of Alpha Project Physio and author of "Built to Run," shares insights from his three-year journey of writing a book. He discusses how publishing enhances authority and marketing, specifically for cash-based practices. Matt reveals how the book expanded his practice's reach and facilitated virtual services, offering a unique tool for patient care. He also touches on the potential for creating educational programs based on the book’s content, emphasizing the value of tailored learning for runners.
50:16
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Quick takeaways
- Writing a book requires a significant time investment, often taking up to three years and involving multiple stages from drafting to designing.
- Publishing a book boosts credibility, serving as an effective marketing tool to attract clients and eliminate high-pressure sales tactics.
Deep dives
The Value of Community in Physical Therapy
Joining a community of like-minded professionals offers immense value for physical therapists looking to grow their cash-based practices. Engaging in forums, such as specific Facebook groups, allows individuals to share experiences, gain insights, and foster connections that can lead to growth. Networking with over 6,000 providers can provide opportunities for collaboration and mentorship. This supportive community can be crucial for therapists seeking to navigate the challenges of building a practice.
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