The Game with Alex Hormozi Bootstrapped to Millions Without Loans or Investors | Ep 906
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Jun 12, 2025 
In this engaging discussion, Ahnny Truong, the founder of EMME Lash & Beauty, shares her journey of growing a successful eyelash salon chain without loans or investors. She reveals the bold moves and early mistakes that shaped her path. Ahnny dives into the complexities of managing partnerships and emphasizes the importance of clear communication. She also discusses strategies for optimizing client retention through rebooking and effective pricing. Ahnny’s insights into balancing personal and professional challenges make this conversation both inspiring and practical.
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Book Next Appointment Now
- Use BAMFAM: book the next appointment during the current visit to increase customer retention.
- Consider membership offers to stabilize recurring revenue and customer loyalty.
Generous Profit Sharing Model
- Paying lash artists 50% of top line including costs highlights generous profit-sharing.
- Maintaining a 28% net margin with 50% payouts implies highly efficient overhead management.
Boost Marketing Spend
- Ani spends only $1,000 monthly on ads for $2.3M business, likely underinvesting.
- Increase ad spend aggressively as marketing cost per customer is very low.