The Marketing Millennials 306 - How AI is changing SEO with Mike Witham
44 snips
Jan 24, 2025 Mike Witham, Head of SEO at 97Floor, shares his insights on how AI is reshaping search optimization. He emphasizes that SEO is here to stay, adapting alongside AI rather than being replaced by it. With a focus on keywords, Mike discusses the shift towards producing high-quality, niche content for better visibility. He also tackles the importance of credible sources provided by AI and the role of chatbots in delivering accurate information. Perfect for marketers looking to level up their SEO game!
AI Snips
Chapters
Transcript
Episode notes
SEO's Evolution
- AI is changing search, but SEO is not dead.
- It requires adapting to the shift in user behavior.
Optimizing for AI vs. Search Engines
- Optimize for traditional search engines with keywords and search intent.
- Optimize for AI by getting mentioned in the citations it uses.
Reverse Engineering AI Citations
- Experiment with LLMs to identify their sources for different topics.
- Use topic clusters and spreadsheets to analyze and find common citations.