Mike Witham

Mike Witham, Head of SEO at 97Floor, shares his insights on how AI is reshaping search optimization. He emphasizes that SEO is here to stay, adapting alongside AI rather than being replaced by it. With a focus on keywords, Mike discusses the shift towards producing high-quality, niche content for better visibility. He also tackles the importance of credible sources provided by AI and the role of chatbots in delivering accurate information. Perfect for marketers looking to level up their SEO game!