

If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine
60 snips Apr 2, 2025
Dive into the secrets of growing brands in today's fast-paced digital landscape. Discover why attention is the ultimate asset and how 'interest media' is reshaping our content consumption. Explore the rise of live shopping and its impact on how we buy and sell. Learn what common misconceptions surround personal branding and how to adapt effectively to algorithm changes. From mastering attention-capturing strategies to understanding the future of social media, this conversation is packed with invaluable insights for anyone looking to stay relevant.
AI Snips
Chapters
Books
Transcript
Episode notes
Personal Branding in a Noisy World
- Build a personal brand, even amidst competition and noise.
- Leverage interest media algorithms on platforms like LinkedIn, Instagram, and TikTok.
The Shift to Interest Media
- Social media has shifted to interest media, leveling the playing field for content creators.
- Now, quality content can reach a wider audience regardless of follower count.
The Importance of 'How' Over 'How Much'
- How you make money matters more than how much, especially long-term.
- The impact business space has matured, moving beyond superficial altruism.