The Rise of Interest Media and Live Shopping

I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazine’s Editor, for a conversation that was originally recorded for the cover story of their summer issue.

We talked about what it really takes to grow a brand in today’s world — whether you're a CEO, a content creator, or just trying to get more attention for what you do.

Here’s what we get into:

• Why attention is the only real asset in today’s world

• How the algorithm shift to interest media levels the playing field

• The four platforms you have to be on in 2025 (yes, even YouTube Shorts)

• What most people get wrong about personal branding

• Why live shopping is going to change how we all buy and sell

• The real reason brand guidelines might be holding you back

• How I decide where to invest — and what I look for in a founder now

Whether you're building a business, launching something new, or just trying to stay relevant — this one’s got a ton of value. Let’s get into it. 👇

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