Big Think

The universal hack: Why the friction principle applies everywhere | Bob Sutton for Big Think+

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May 20, 2025
Bob Sutton, an organizational psychologist and bestselling author, shares insights on the power of constructive friction in leadership. He emphasizes the importance of slowing down to make better decisions, akin to race car strategies. Sutton discusses how obstacles can sometimes be beneficial, using the contrasting cases of Sequel's FDA approval process and Theranos' regulatory bypass. He also presents two crucial questions for leaders: knowing if they are making sound decisions and whether those decisions can be reversed, ensuring smoother organizational processes.
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INSIGHT

The Value of Constructive Friction

  • Some organizational friction is beneficial as it makes the right actions easier and wrong actions harder.
  • Constructive friction helps enforce rules and ensures quality outcomes.
ANECDOTE

Theranos vs Sequel FDA Example

  • Elizabeth Holmes tried to bypass FDA approval to push a faulty device into military helicopters.
  • Sequel endured the FDA process to legally market their improved tampon product.
ADVICE

Be a Friction Fixer

  • Be a friction fixer who treats others' time as precious and removes pointless delays.
  • Small acts like personally understanding people's needs can drastically reduce organizational friction.
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